Deeper Dive into Marketing with Tiara Caldwell, LPN, IBCLC
Lactation Business Coaching
One of our favorite guests, Tiara Caldwell LPN, IBCLC, joined us for a one-hour Deeper Dive into Private Practice! Tiara hopes to educate and encourage other professionals to throw out all the trendy influencer marketing techniques and be comfortable with their own unique voice. She advocates for diversifying the lactation field by mentoring and training new lactation professionals of color and chooses collaboration over competition. Take a dive and learn about her journey and her private practice!
About Lactation Business Coaching
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Leah Jolly IBCLC + Annie Frisbie MA, IBCLC
We know that where there’s community, there’s power - and we wanted a place where lactation business owners could join in on authentic and candid conversations about what running a business in our industry really looked like.
If you’ve been looking for a place that doesn't feel like another “boss babe” business networking event, but instead a true connection with other lactation consultants cheering you on while offering their help and experience, our Deeper Dives are for you.
Meet our Guest
Patrick Jones - Course author
Tiara Caldwell is a nurse, doula, and IBCLC in the DC metro area. She provides doula services, childbirth education and lactation help to parents through her company Crowned & Cradled which she started in 2015. Early in her marketing endeavors, Tiara found the value in having a strong social media presence, and through that has explored different ways to engage her audience and speak to her ideal clients. As a mom of four, Tiara has learned ways to maximize the small windows of time in her day to make the biggest impact online. Her desire is to educate and encourage other professionals to throw out all the trendy influencer marketing techniques and be comfortable with their own unique voice.
Along with digital marketing, Tiara is an advocate for diversifying the lactation field by mentoring and training new lactation professionals of color. She works closely with the DC Breastfeeding coalition and Breastfeeding Center of Greater Washington.
I love that we have the option to interact and talk directly with the presenters. I feel so inspired. Thank you!
Ali Reynolds, IBCLC, CLC
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