0.5 E-CERPs + 0.5 CEUs

Your Practice as a Brand: Ethical Marketing Strategies for Growth

Annie Frisbie MA, IBCLC and Leah Jolly, IBCLC
Course description
Defining your brand when you’re in private practice means meeting a higher ethical standard than a regular consumer-facing business. In this session, you’ll learn how to create a brand that helps families get to know you and allowing you to be an advocate for breastfeeding/chestfeeding in your community.
Meet the Instructors

Annie Frisbie MA, IBCLC and Leah Jolly, IBCLC

Annie Frisbie is the author of Paperless Private Practice for Lactation Consultants and Lactation Private Practice: From Start to Strong. She is the creator of the Lactation Private Practice Essential Toolkit and a self-professed privacy and technology nerd.

Leah Jolly, IBCLC is the owner of a thriving group practice in Houston, TX and runs a lactation clinic through a pediatric office. She presents regularly on breastfeeding and lactation to families and professionals, and facilitates corporate lactation programs for several large corporation in the Houston area.
Patrick Jones - Course author

Learners say 

This presentation is a great place to start when you're thinking about who/what you want to present to the world as a private practice brand.

Lauren Fisher, IBCLC

I am able to implement some of the feedback Shondra gave to the other business owners into my private practice

Alicia D. Farina, BA, RN, IBCLC

Start learning now!

Knowledge Gap
Defining your brand when you're in private practice means meeting a higher ethical standard than a regular consumer-facing business. In this session, you'll learn how to create a brand that helps families get to know you and allowing you to be an advocate for breastfeeding/chestfeeding in your community.
Objectives

01

Define branding.

02

Explore the ethical implications for branding.

03

Generate ideas to create your own ethical brand objectives.
IBLCE Content Outline
VII. A. 7 Communications Technology 
VII. A. 8 Website       
VII. B. 9 Empowerment  
VII. C. 3 Code of Professional Conduct (CPC)
VII. C. 4 Principles of Confidentiality 
VII. C. 5 WHO Code - advocacy and policy
VII. E. 1-4 Public Health And Advocacy (all)

Course Lessons

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