1 E-CERP + 1 CEU

Online Privacy and the Ethics of Lactation Practice

Annie Frisbie, MA, IBCLC
Course description
As healthcare providers incorporate technological solutions into their practices, they also face the increasingly complex task of protecting the privacy of their patients/clients. Some countries have laws in place that healthcare providers need to understand and follow, but all healthcare providers regardless of practice setting have an ethical responsibility to maintain rigorous standards when it comes to digital privacy.

This session provides a framework for understanding digital privacy and privacy threats, and offers resources for implementing policies and procedures that protect patient/client privacy.
Meet the Instructor

Annie Frisbie, MA, IBCLC

Annie Frisbie MA, IBCLC has been a lactation consultant in private practice in New York City since 2011. She is also the creator of the Lactation Private Practice Essential Toolkit and the accompanying Lactation Private Practice Essential Course, and is the co-host of the Lactation Business Coaching Podcast. In 2018 Annie was honored with the US Lactation Consultant Association's President's Award, "awarding those that demonstrate extraordinary service to the association and profession." 
Annie has a BA from Franklin and Marshall College with a double major in American Studies & Theatre, Dance, and Film, and an MA in Cinema Studies from New York University. She lives in Queens, New York with her husband, their two children, and their two cats. 
Patrick Jones - Course author

Learners say 

I appreciate that Annie is intentional about the importance and necessity of protecting our clients' privacy. Privacy is not an option or even a good idea--it's a necessity and non-negotiable. We often take privacy for granted as patients until it is violated and I do not want to make that call that I was sloppy with privacy. Doing no harm spans our entire practice, not just our clinical care. 

Sarah Hogan, IBCLC

Annie made this class so personal rather than a list of requirements and what you must do. She really spoke to the why, which makes it so much easier to understand.


This gave me a much deeper understanding on the importance of online privacy and how to protect that for my clients.

Jessi Sletten, CLC, PMH-C

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Knowledge Gap
Because technology changes so rapidly, keeping up-to-date with privacy regulations proves challenging for both large institutions and solo practitioners. Lactation must also be concerned with the privacy of more than one entity while serving a patient base that may have already faced numerous privacy and consent violations during pregnancy and childbirth. By valuing the privacy of lactating persons and their children, legal, ethical, and moral obligations can be met, enhancing client/patient autonomy and improving self-efficacy.


Define privacy as a general concept and as it applies to access and handling of digital information and describe the most common threats to privacy in the digital space. Includes comparison of large-scale global approaches to digital privacy, including HIPAA, GDPR, PIPEDA, and other national and regional legislative efforts.


Explain why protecting digital privacy is both an ethical obligation and a key element of improving equity in the healthcare space. Demonstrate the common ways in which health care providers may put patient/client privacy at risk, along with the consequences to both patient and health care provider.


List specific action items that can be implemented immediately to protect the digital privacy of patients/clients

IBLCE Content Outline
VII. A. 7 Communications Technology
VII. B. 3 Care Plan Creation
VII. B. 4 Documentation
VII. B. 10 Group Support
VII. C. 3 Code of Professional Conduct (CPC)
VII. C. 4 Principles of Confidentiality

Course Lessons

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